01
Streamer commentary analysis
A contrastive study of emotional expression in the first ten minutes of AAA and indie gameplay videos on YouTube.
Computational text analysisPythonJamovi
MSc Communication & Information Sciences
I study how people make sense of technology, systems, and one another.
I’m Amirreza Parvaresh, a communication researcher with a foundation in sociology and social research. My work combines qualitative inquiry, experimental methods, computational analysis, and human-centered design.
↓Selected work · 2025–2026
Research that moves between evidence and design.
Six case studies, with individual and team contributions labeled from the original course records.
02
Inclusive public facilities
Interview research on restroom access at public events, translated by a design team into service and product concepts.
Qualitative researchJourney mappingPrototyping
03
Belonging in competitive play
A four-week virtual ethnography of the social friction new players encounter when entering Counter-Strike 2 team play.
Virtual ethnographyDiary studyThematic analysis
04
Starlink & digital inequality
A critical analysis of how satellite connectivity can preserve communication while redistributing cost, risk, and dependency.
Critical analysisDigital inequalityPolicy
05
72 Hours Without Light
An interactive story designed to help international students rehearse practical decisions during a 72-hour power outage.
Interactive narrativePreparednessPrototype
06
Trust in AI health advice
A 2×2 online experiment testing whether urgency and language style influence trust in fictional AI-generated health advice.
ExperimentAI communicationJamovi
Methods & tools
Choose the method that fits the question.
Listen & observe
Semi-structured interviews, diary studies, participant observation, field notes, and researcher bracketing for situated accounts of experience.
Structure evidence
Thematic analysis, codebooks, journey maps, and Miro turn qualitative material into patterns without losing context.
Test relationships
Qualtrics, Jamovi, reliability checks, t-tests, regression, and factorial designs support careful quantitative comparison.
Prepare & communicate
Python and pandas support documented data preparation; Figma, visual editing, and prototyping make findings usable for others.
Additional coursework
More questions I’ve explored.
Perspective-taking & creative problem solving
A 2×2 mixed experiment with 61 participants tested whether a brief childlike perspective prompt changed originality in grocery-store problem solving. Ideas were scored with the Ocsai language-model method; the time, condition, and interaction effects were not significant.
Competition in gamified learning
A ten-person within-subject classroom study compared vocabulary quizzes with and without a leaderboard. Enjoyment and perceived gamefulness were higher in the competitive condition, while effort did not differ significantly; the small sample and unlinked responses limited inference.
When gamification fails
A critical presentation on shallow points-badges-leaderboards design, overjustification, narrow user models, and the need for meaningful, personalized motivational systems.
About
Social research, applied to digital life.
My academic path began in Sociology and Social Research at the University of Tehran and now continues in Communication and Information Sciences at Tilburg University.
I’m most interested in the point where systems meet everyday experience: how platform design shapes belonging, how inequality changes access to technology, how language affects trust, and how research can guide more humane services.
Alongside research, experience in retail, visual merchandising, catalogue building, and operations has taught me to communicate precisely, work across cultures, and carry ideas through to practical delivery.